L.W.H.C. Logo Concept

Live Well Health Clubs is a health gym/physical fitness centre and health food store providing high quality equipment, zones, wide selection and range of classes, extensive training programs and nutrition plans as well as other valuable services and products. As practice, a refreshed logo concept was put into place using negative space with monochrome colours in order to create a better and greater hierarchy and consistency. The two colours used in each logo were specifically chosen. Orange to symbolise health, determination, balance, change and encouragement. Black was used for a strong, bold and modern approach. The created logo was placed onto merchandise, business collateral, and snapback caps mock ups for a real-life perspective.

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